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A ‘Garage Guide to Online Presence’ from the IGA

By autotech-nath on January 5, 2021


The Independent Garage Association has produced a ‘Garage Guide to Online Presence’ to help independent garages set up and manage their own online presence, to entice new customers without having to use third-party work provision companies, and save money on marketing in the long-term.

The 68-page guide contains step-by-step instructions on how to develop company branding, set up a website and social media pages, create Google Business and Maps listings, learn about online marketing methods, collect analytics and respond to reviews.

Stuart James, IGA CEO, said: “Events in recent months have shown, more than ever, the importance of having an online presence to communicate with customers and generate business.

“While third-party work provider websites are a tempting, easy option for independent garages to maintain visibility online, they stifle brand identities and create a barrier between garages and their customers, all while charging expensive rates.

“The Garage Guide to Online presence will give independent garages the knowledge and confidence to create a new profile or expand their existing online branding without the need to rely on work providers, helping their business thrive while saving money on marketing.”

The Garage Guide to Online Presence is a benefit of
IGA membership. Garages interested in becoming a member can call the IGA’s helpline team on 0845 305 4230, email, or apply online at



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Autotechnician is a magazine published nine times a year, delivering essential information to independent garage owners and technicians in the UK. Delivered both digitally and in print, autotechnician provides readers with technical, training, business advice, product and news, allowing our readers to keep up to date with information they need to run and work within a modern workshop.
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