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A simple guide to Facebook advertising

By autotech-nath on March 23, 2020

In uncertain and testing times, you’ll be thinking about ways to notify customers of changes in your services and ways to also attract new customers. With regards to your existing customers you’ll obviously have phone numbers and email addresses as a way of contact, plus the signage around your premises.

We’ve seen various new initiatives being offered by independent garages from discounts to NHS staff to collection services for the elderly and at risk for servicing and MOTs. One cheap and effective way of getting your message out to new potential customers is via your company Facebook page – you can pay a nominal amount to ‘boost’ your post advertising your offer to your local area only. For as little as £5-£10 you can reach thousands of people in your area, who will then promote and share your offer for you.

Best of all, it’s very easy to set up:

  1. Post your offer on your work FB page – make it clear, concise, include a phone number and a good quality image. People will also be able to message you through FB.
  2. On the bottom of the post you’ll see a blue button ‘Boost Post’ – click this
  3. Select your ‘Objective’ – in this instance you’ll want to ‘Connect and chat with potential customers’
  4. Next add a ‘Welcome Message’ – this is the automatic response people get if they message you through FB, so something like ‘Thank you for your message, we will be in touch as soon as we can’ with your name and business name
  5. Now select your audience. Select ‘People in your local area’, check the pin on the map is in the correct place and adjust if necessary, and then don’t forget to select the radius of the area you want your advert to cover
  6. Then choose the ‘Duration and Budget’ for your advert. Just enter your total budget and how many days you want it to run over – £10 is a nice tester budget over 3 days.
  7. Finally just enter your debit card details to pay for it then click ‘Boost’
On the bottom of the post you’ll see a blue button ‘Boost Post’ – click this.
Select your ‘Objective’ – in this instance you’ll want to ‘Connect and chat with potential customers’.
Next add a ‘Welcome Message’ – this is the automatic response people get if they message you through FB, so something like ‘Thank you for your message, we will be in touch as soon as we can’ with your name and business name.
Now select your audience. Select ‘People in your local area’, check the pin on the map is in the correct place and adjust if necessary, and then don’t forget to select the radius of the area you want your advert to cover.
Then choose the ‘Duration and Budget’ for your advert. Just enter your total budget and how many days you want it to run over – £10 is a nice tester budget over 3 days. Finally just enter your debit card details to pay for it then click ‘Boost’.

TIP: Make sure the image that accompanies your offer doesn’t contain lots of text. FB doesn’t like this and your advert will potentially not run.

If you have any questions or would like a bit of help, message us on FB or email nathan@autotechnician.co.uk

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About Autotechnician
Autotechnician is a magazine published nine times a year, delivering essential information to independent garage owners and technicians in the UK. Delivered both digitally and in print, autotechnician provides readers with technical, training, business advice, product and news, allowing our readers to keep up to date with information they need to run and work within a modern workshop.
About Autotechnician
Autotechnician is a magazine published nine times a year, delivering essential information to independent garage owners and technicians in the UK. Delivered both digitally and in print, autotechnician provides readers with technical, training, business advice, product and news, allowing our readers to keep up to date with information they need to run and work within a modern workshop.
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