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Andrew, owner of Kingswinford Tyres, a tyre and wheel alignment business that has been thriving for 34 years, shares how Hunter products, the Hunter Hawkeye alignment system and Road Force Elite balancer, sourced from Pro-Align, have been instrumental to its success.
“When I first decided to invest in the Hunter Hawkeye system approximately 11 years ago, I was looking to improve accuracy in our alignments, which was essential for our growing business. The initial success was phenomenal, within 18 months we had to purchase a second alignment system due to overwhelming demand. We now average around 100 alignments a week and sell between 700 to 800 tyres weekly. The growth has been remarkable, our revenue has nearly doubled from £1.5 million to £3.2 million in just five years.
“We are known for our friendly service and efficiency. Customers often arrive early in the morning, with several cars waiting for alignment six days a week. This reputation has been reinforced through our active social media presence, where we showcase our commitment to quality and service. I proudly state that we are the only tyre centre in the Black Country equipped with a Hunter Force machine, which is a unique selling point that attracts discerning customers.
“With regards to the Road Force Elite, there was one notable case involving a Polestar vehicle that had been to multiple locations for balancing without the problem being addressed. After using the Road Force Elite, the customer returned extremely happy, saying that the vehicle felt just like new again. This type of feedback underscores the effectiveness of Hunter equipment in solving complex issues that other systems could not.
“Despite initial hesitations regarding the investment, I can now definitely say that the Hunter products have paid for themselves many times over. I believe it took us approximately 14 months to recoup the initial investment, which is a testament to their efficiency and effectiveness. The equipment is not only a necessity for our operations; it has become an integral part of our business identity.
“The service provided by Pro-Align has always been excellent but in recent years it’s gone up a level - first class,” said Andrew. “The engineers are knowledgeable and interested in making sure we get the most out of our equipment. It’s imperative that we have a partner that provides reliable and excellent service and that’s what we get from Pro-Align.”
