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Automechanika Birmingham launch auto:resource


Messe Frankfurt UK, organisers of Automechanika Birmingham, has launched auto:resource, a new online directory and resources platform designed to inform, train and connect the UK automotive aftermarket. was created following extensive research to over 12,000 automotive professionals, with 93 percent of respondents stating digital resources can be better than alternative sources of information. The research also found that 60 percent of garage businesses prioritise training in online searches.

auto:resource offers the latest market trends and insights, while providing aftermarket practitioners access to training and education, product and service information, plus exclusive offers and incentives from industry brands.

The launch of auto:resource will also see the introduction of regular technical briefings, reports, webinars and email bulletins to keep the industry up to date.

The hub already has over 60 established aftermarket brands involved, including Delphi Technologies, Denso, Ecobat, Hella, NGK, Sealey, Valeo and ZF Aftermarket.

The platform is completely free to use and designed specifically for garage owners, technicians, bodyshops, mobile repairers, franchised dealerships, breakdown, motor factors, distributors and retailers.

Simon Albert, Managing Director of Messe Frankfurt UK, organisers of Automechanika Birmingham, said: “Messe Frankfurt UK has a proven track record of connecting the automotive industry under one umbrella, and this new digital platform fully complements our longstanding commitment to providing the industry with an exhibition it can be proud of in Automechanika Birmingham.

“In a year of such change, we have reacted positively to meet the needs of every business in the automotive supply chain and auto:resource brings the market closer together through the effective provision of a plethora of information and data.”

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