Capture data and promote sales


Bartec Auto ID has developed its Service Centre Management System to help improve service centre efficiency, increase sales and enhance the customer experience.

The firm supplies a range of electronic tools to measure tread depth, wear pattern and Tyre Pressure Monitoring Systems (TPMS) and has recently extended its portfolio to include monitoring of batteries and brakes. Using this new management system, relevant data and images can be automatically connected to a Point of Sale (POS) and any other Service Centre system. This information can then be used to help a customer make informed decisions about products and services, creating a seamless sale. It can also be used to prepare customer reports following a visit, as well as scheduling call backs, for example to flag up heavily worn tyres and to arrange new appointments.

Colin Webb, Managing Director of Bartec Auto ID, feels that the time is right for this type of system, although it may require a cultural change for some. He adds: “The consumer market is already widely adopting use of mobile devices, such as tablets and Apps, to integrate business processes, for example within the hospitality sector to order food at tables, with instant connection to the kitchen, resulting in faster communication and greater customer convenience. Similarly, many modern car dealerships use connected systems to capture inspection data during services and to highlight faults, often using video material, which is then shared with the customer to decide if work is to proceed.

“Currently, however, [generally speaking]vehicle inspection records are captured with pen and paper, with these hand-written reports rarely presented to the customer; this approach does nothing to build credibility or trust and does not aid two-way communication.”

The firm believes the new system will create more opportunities to sell tyres, alignments, TPMS sensors, service kits and other vehicle parts.

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