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Castrol initiative helps mobile mechanics attract new custom

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• Participating businesses receive Castrol-branded workwear and vehicle decals, online training, and marketing support – worth over £2,500
• Complements the established Castrol Branded Workshop programme, which assists independent workshops with branding, consumables and training

Castrol has launched a new branded Mobile Mechanic programme to help participating mobile businesses build positive awareness in their local communities and attract new customers. In addition to exclusive Castrol-branded workwear and vehicle decals, independent mobile mechanics joining the programme will benefit from comprehensive digital marketing support, online training and guaranteed access to premium-quality lubricants.

The Castrol Branded Mobile Mechanic programme has been developed in partnership with The Race Group (part of Certas Energy).

The suite of Castrol marketing assets offered includes digital banners for websites and social media channels, and a listing on Castrol’s dedicated online search tool that helps consumers find a trusted local mobile technician.

The exclusive Castrol-branded workwear offered to every participating business includes professional polo shirts, softshell jackets, trousers, sweatshirts, waterproof jacket, waterproof trousers, and LED beanie hats. To keep the elements at bay when working on customer vehicles, every Branded Mobile Mechanic also gains a robust portable Castrol-branded gazebo.

Mobile technician businesses must meet quality standards to join the programme. For example, customer reviews should average four out of five stars, and the mobile technician must be able to demonstrate that they work ethically and maintain a robust customer complaints process.

Available for single-van businesses as well as those operating large fleets, Castrol’s Branded Mobile Mechanic initiative has been devised to complement the established Castrol Branded Workshop scheme, which supports independent workshops across the UK with specialist training, branded marketing assets and a range of support services.

Michelle Rice, Marketing & Business Development Manager at The Race Group, adds “We’ve seen sustained growth in the mobile technician sector, and demand for such services has increased markedly during the pandemic as customers have become unwilling or unable to visit workshops in person. We work with mobile technicians that are already operating to a very high standard and have excellent reputations. This new association with the trusted Castrol brand will enable them to further elevate their profile and drive additional income.”

www.castrol.co.uk/mobilemechanic

Autotechnician spoke to two of the first mechanics to become part of the initiative – you can read the article in the May issue here: https://issuu.com/autotech9/docs/at_may_21_digital/s/12189582

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