Euro Car Parts (ECP) has announced it will offer a first-to-market lifetime warranty on a wide range of mechanical parts. The initiative will provide repairers with an extra profit opportunity, with the warranty being purchased from Euro Car Parts and then either sold on to the vehicle owner or used as a marketing tool to further improve their offer. The programme is one of several initiatives released this year by Euro Car Parts in support of the independent repairer.
Repairers will now be able to purchase cover for the part only or extend the warranty to include labour – so if there is ever a problem with a component supplied by ECP, the customer will be entitled to a replacement and can have it installed without being charged.
The new programme offers peace of mind to customers when it comes to purchasing major units such as clutch kits, rotating electrics and steering racks, as customers can rest assured that they will only have to pay for it once.
Martin Gray, UK CEO of Euro Car Parts, hopes the programme will create further differentiation between independents and franchised dealers: “This is another example of our commitment to the independent aftermarket. The warranty is for them to use as they like as either an additional product they can sell or as marketing tool, giving customers another reason to seek the services of independent repairers when it comes to fixing their car.”
He continued: “We’re offering a lifetime warranty through independents because we want to support them by providing another sales differentiator, giving them a further competitive edge against franchised dealers.”
Euro Car Parts has also developed a point of sale pack that includes an A2 poster and a counter-top display that contains leaflets with information about how the warranty works. Euro Car Parts will send these packs to repairers, giving them additional support to start selling the offer so that consumers can benefit immediately from the programme.
Read about Euro Car Parts new technical and training support programme here