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ELF celebrates 50 years of innovation

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ELF is celebrating its 50th year anniversary and lubricants manufacturer TOTAL is marking the milestone with a trade range of six new lubricants under the brand ELF SPORTI.

The ELF SPORTI range has been introduced to complement TOTAL’s existing premium range of QUARTZ lubricants to meet the requirements statements for the independent aftermarket at competitive price points. The current top tier QUARTZ range offers customers the benefits of manufacturer recommendations and partnerships, as well as a wide range of formal manufacturer approvals, allowing garages to up sell or increase their profits on service work.

Motorsport credentials

ELF has spent 49 of its 50 years participating in motorsports competitions all over the world. Beginning in 1968, the special partnership with Renault helped ELF take home 18 Formula 1 drivers and constructors world championship titles. It also covered numerous successful partnerships with teams driven by Jackie Stewart, Ayrton Senna, Michael Schumacher, Damon Hill amongst many others.

The expertise accumulated over the 50 years means that ELF is trusted by leading international manufacturers, and has created long-lasting partnerships with brands including Renault, Dacia, Nissan and Kawasaki.

The ELF SPORTI range uses high-quality base oils and raw materials, designed to keep engines clean and maintain performance without the need for the cutting-edge Age Resistance Technology used in TOTAL’s QUARTZ range.

The full range includes:

  • SPORTI 9 C2/C3 5W-30
  • SPORTI 9 C3 5W-30
  • SPORTI 9 A5/B5 5W-30
  • SPORTI 9 Long Life 5W-30
  • SPORTI 9 5W-40
  • SPORTI 7 A3/B4 10W-40

ELF SPORTI is available now from TOTAL for bulk, 208-litre barrels and 20-litre packs, 5-litre packs and 1-litre packs.

To find out more about the new ELF SPORTI range, please call 01977 636302 or email lubesorders@total.co.uk.

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