A new branded workshop programme, Castrol Auto Service, has been launched in the UK to help independent workshops build trust with potential customers and drive new income streams. The first Castrol Auto Service site is Arden Garages in Stratford- upon-Avon, Warwickshire, a former franchised new car retail outlet.
The Castrol Auto Service programme provides participating workshops with Castrol-branded signage and clothing, vehicle decals for courtesy cars, access to the full range of Castrol products, product storage and dispensers, plus digital marketing support. The Castrol Auto Service programme has been devised to complement the established Castrol Branded Workshop scheme, which will continue to provide workshops with specialist training, branded marketing assets and a range of support services. The Castrol Auto Service programme has been designed specifically for larger workshops that tend to consume and sell over 7,000 litres of lubricant a year.
Castrol Auto Service workshops will also be able to access existing offers and services, including Castrol’s Engine Warranty scheme and its Google My Business service. The Warranty provides 12-month or 20,000-mile cover to customers who have an oil change using Castrol lubricants, while Google My Business is designed to help independent workshops elevate their online presence.