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First Line gears up for heightened demand in classic car clutches

By autotech-nath on June 23, 2024

As warmer weather beckons retro car enthusiasts back onto the roads, First Line Ltd. is gearing up for an anticipated surge in demand for classic car clutches. With the COVID-19 pandemic prompting a resurgence of interest in classic cars, the trend is expected to continue as classic car enthusiasts have found a renewed love for their pride and joy. Synonymous with classic clutches, Borg & Beck, a brand under First Line Ltd., maintains its reputation for quality and reliability within this community.

Rising interest in classic cars…

The COVID-19 pandemic has not only changed the way we live but has also influenced our hobbies and interests. With restrictions in place and social distancing measures in effect, many individuals turned to outdoor activities and solo pursuits. For automotive enthusiasts, this meant rediscovering the joy of classic cars. As people sought ways to escape the confines of their homes, classic car ownership surged, driving demand for essential components like clutches.

Kelvin Olds, Product Manager at First Line Ltd., acknowledges this trend: “We’ve seen a notable increase in enquiries for classic car clutches over the past few years. And as springtime approaches, drivers are eager to get their pride and joy back on the road, looking to soak up the sunshine.”

With classic car ownership on the rise, technicians and enthusiasts alike are reminded to ensure their vehicles are properly prepared for the road, including any necessary clutch replacements.

Continuing growth in classic car enthusiasm…

The resurgence of interest in classic cars is not merely a passing trend but a cultural shift towards appreciating automotive heritage. As individuals seek out unique experiences and connections to the past, classic car ownership has become more than just a hobby; it’s a lifestyle. From the sleek curves of a Jaguar E-Type to the iconic design of a Morris Minor, classic cars evoke nostalgia and evoke a sense of adventure.

This renewed enthusiasm for classic cars has fuelled a growing demand for essential components like clutches. As classic car owners dust off their vehicles and prepare for the warmer weather, the need for reliable and high-quality clutch replacements becomes paramount. First Line Ltd. recognises this trend and is committed to supporting enthusiasts with a comprehensive range of Borg & Beck Classic Clutch Kits.

Borg & Beck: The trusted choice for classic clutches…
When it comes to classic clutches, Borg & Beck stands out as a trusted and reliable brand. With a heritage dating back to 1910, Borg & Beck has been at the forefront of clutch innovation for over a century. Originally the supplier for British-manufactured cars, the brand continues to uphold its legacy of quality and excellence. Today, Borg & Beck offers a comprehensive range of classic clutch kits, ensuring that enthusiasts can maintain the heritage of their vehicles.

Expanding the classic clutch range…

Classic car ownership comes with its own set of challenges, from sourcing rare parts to maintaining originality. However, with the Borg & Beck Classic Clutch range, owners can rest assured that their vehicles are equipped with heritage parts that meet the highest standards of quality and reliability. With its wide range of clutch kits Borg & Beck offers a solution for every classic car enthusiast.

Borg & Beck Clutch Kits cater to a wide range of classic vehicles, ensuring that owners can find the right parts for their beloved cars. With meticulous attention to detail and a commitment to authenticity, Borg & Beck Clutch Kits provide a seamless fit and optimal performance, allowing classic car owners to enjoy their vehicles to the fullest.

Automotive aftermarket specialists First Line Ltd. has recently expanded its Borg and Beck Classic Clutch range, featuring further innovations to meet today’s exacting quality standards. With over 60 clutch kits applicable to more than 250 British vehicles dating back to 1935, Borg & Beck remains the go-to option for classic car enthusiasts globally.

Olds explains the significance of the expansion, saying: “Our commitment to providing quality and assurance remains unwavering. With the addition of new clutch kits, we ensure that classic car owners have access to reliable components that meet modern-day driving demands.”

Technical expertise and support…

In addition to expanding their product range, First Line Ltd. is committed to supporting technicians and enthusiasts with expert advice and technical support. To educate the aftermarket on best-practice clutch installation, the company launched a campaign designed to provide greater access to information on choice, quality, and technical support.

The campaign emphasises key aspects such as education, installing with confidence, identifying clutch failures, correct alignment, and promoting choice. By equipping technicians with the knowledge and resources they need, First Line Ltd. aims to ensure that every clutch replacement is carried out with precision and confidence.

Technical innovation and expertise…

In addition to offering a comprehensive range of clutch kits, First Line Ltd. is dedicated to providing technical innovation and expertise to support technicians and enthusiasts. With advancements in materials and design, Borg & Beck Clutch Kits are engineered to meet the demands of modern driving conditions while maintaining the authenticity of classic vehicles.

Olds added: “Our engineers are constantly pushing the boundaries of clutch technology to ensure that our products meet the evolving needs of classic car owners. Whether it’s upgrading materials for durability or refining design for optimal performance, we strive to deliver clutch solutions that exceed expectations.”

Educational initiatives and support…

As part of its commitment to supporting the aftermarket, First Line Ltd. has launched educational initiatives to provide technicians with the knowledge and resources they need to perform clutch replacements with confidence. Through training programs, technical seminars, and informative resources, the company equips technicians with the skills and expertise to tackle even the most challenging clutch installations.

In addition, First Line Ltd. offers technical support and guidance to help technicians troubleshoot common issues and ensure that every clutch replacement is carried out correctly. By partnering with industry experts and providing access to valuable resources, First Line Ltd. aims to empower technicians and enthusiasts to maintain classic cars with precision and care.

Looking to the future…

As classic car ownership continues to grow in popularity, First Line Ltd. remains committed to supporting enthusiasts with innovative clutch solutions and expert technical support. By staying ahead of industry trends and investing in research and development, the company ensures that Borg & Beck Clutch Kits remain the preferred choice for classic car owners worldwide.

From vintage roadsters to timeless classics, Borg & Beck Clutch Kits uphold the heritage of iconic vehicles while meeting the demands of modern driving. With a legacy of excellence and a dedication to quality, First Line Ltd. is a trusted partner in preserving automotive history for generations to come.

As classic car enthusiasts prepare to hit the road this summer, First Line Ltd. is ready to meet the increased demand for classic car clutches. With an expanded range of Borg and Beck Classic Clutch Kits and a commitment to providing expert technical support, the company remains the preferred choice for enthusiasts worldwide.

Whether it’s preserving the heritage of a Jaguar E-Type or maintaining the performance of a Morris Minor, First Line Ltd. is dedicated to keeping classic cars on the road for generations to come.



About Autotechnician
Autotechnician is a magazine published nine times a year, delivering essential information to independent garage owners and technicians in the UK. Delivered both digitally and in print, autotechnician provides readers with technical, training, business advice, product and news, allowing our readers to keep up to date with information they need to run and work within a modern workshop.
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