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‘Friends of JLM’ campaign begins

By autotech-nic on December 1, 2023

JLM Lubricants has launched a new campaign in the UK, which will introduce some of its independent workshop customers to a worldwide audience, and will be rolled out to the 46 countries where its additives and lubricants are sold.

“Our brand strength is built on a firm foundation of product quality and innovation, global reach and crucially being trade trusted – underpinned by a loyal and talented family of distributors,” explains Gilbert Groot, CEO, and founder of JLM Lubricants. “This is gift wrapped in our ethos of Repair over Replace and Products over Parts. The independent professional technician sits in the middle – the jewel in our crown.”

“It seemed appropriate therefore to celebrate 2023 and to kick start 2024 with a unique campaign – Friends of JLM. This sees us celebrating some of the biggest trade fans of our products – independent technicians and workshops that trust, love, and use JLM products every day in the toughest environment of all – their workshop.”

“We are putting the spotlight on every one of these technicians – each one nominated by the in country JLM distributor, sharing why they rate JLM and also showcasing their talent through a number of channels – social media, print and PR. And they will be promoted in their home country, working closely with our distributor.”

“I am delighted therefore to break the news that as part of our initial pilot, the multi award winning A &J Fleetcare based in Leeds are one of the first Friends of JLM. Alan and Jeanette fly the flag for our products, recommending them to their customers for use in between servicing and repairs. They stand for everything that is great about independent workshops with their strong ethos on customer service and commitment to a first-time fix.”

“I am delighted therefore to break the news that as part of our initial pilot, the multi award winning A &J Fleetcare based in Leeds are one of the first Friends of JLM. Alan and Jeanette fly the flag for our products, recommending them to their customers for use in between servicing and repairs. They stand for everything that is great about independent workshops with their strong ethos on customer service and commitment to a first-time fix.”

www.jlmlubricants.com

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Autotechnician is a magazine published nine times a year, delivering essential information to independent garage owners and technicians in the UK. Delivered both digitally and in print, autotechnician provides readers with technical, training, business advice, product and news, allowing our readers to keep up to date with information they need to run and work within a modern workshop.
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