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IAAF launches ‘Your Car, Your Choice’ campaign

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The Independent Automotive Aftermarket Federation (IAAF) is raising awareness of motorists’ rights by launching the ‘Your Car, Your Choice’ campaign, formally called Right2Choose. The IAAF is looking to educate motorists about their right to choose where to service, maintain and repair their vehicle under Block Exemption legislation.
The campaign has been relaunched to reflect developments in the digital age and to refocus the industry’s attention on the importance of choice in regards to vehicle maintenance and repair work.
Under legislation, consumers have the right to use any repair workshop for non-warranty work during the warranty period and independent workshops can use the promotional support and materials available to get this message across to customers. A website, merchandise, literature explaining key legislation and information is available and a social media campaign is now running.
Wendy Williamson, IAAF Chief Executive, says: “Many motorists are unaware of this legislation and it’s our duty as an industry to inform the general public and give them the opportunity to choose the best option for their own requirements.
“We will now work alongside the aftermarket to tackle misconceptions within the industry and beyond. This message is incredibly important, not just for motorists, but for the future of the independent aftermarket and we encourage the sector to get behind the campaign and spread the word.”
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