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JLM to sponsor Legends Cars Elite Cup

By autotech-nic on March 28, 2023

JLM Lubricants has been announced as the official TV sponsor and exclusive race fuel additive supplier for the Legends Cars Elite Cup.

The Elite Cup will be supporting the British Touring Car Championship (BTCC) for three events at Brands Hatch (6/7 May), Croft (29/30 July) and Knockhill (12/13 August). Widely regarded as one of the most exciting motor racing spectacles in the UK, Legends Cars are renowned for their breathtaking close racing with arguably more overtakes than any other series category in the UK.

Mike Schlup, MD of Kalimex the UK distributor for JLM Lubricants products commented, “I’m a massive fan of the Legends Cars so supporting these racers will enable us to really go all out and amplify the profile of the JLM brand in the UK. It’s a partnership that complements our brand values too given JLM products are all about pushing the limits of performance and delivering the best results. And we know that our customer base of technicians and motorists will be happy to see the JLM brand in action, supporting British motorsport. I’m also proud to announce that JLM additives will be used as part of the official Legends race fuel blend to help reduce harmful emissions and protect the race engines.”

Phil Cooper, Legends Cars Elite Cup Series Owner added, “I’ve known the JLM team for a few seasons now through their support for Mickel Motorsport which has at its helm the multiple Legends Cars UK and World champion John Mickel. I’m delighted to partner with JLM for the Legends Cars Elite Cup because it will help us to meet our ongoing goal of reducing the carbon footprint of this race series.”

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