NGK Spark Plugs is awarding members of its BoxClever garage loyalty scheme extra points each time they purchase its ignition coils in October and November – increasing the points awarded from 100 to 200.
The Autumn offer is in addition to NGK’s current campaigns centred on its original equipment NTK Lambda sensors and NGK glow plugs, which are also running until the end of November.
The Lambda promotion sees the points awarded increase from 100 per item to a massive 1,000 – making it an even more attractive proposition for garages, while the points awarded for glow plugs purchased has increased from 20 per item to 40.
Following the purchase of NGK spark plugs, glow plugs, NTK sensors and ignition coils, scheme members are encouraged to collect the single boxes products come supplied in and returned in exchange for prize points. These can then be used to claim free gifts.
Mark Hallam, NGK Spark Plugs (UK) Ltd Marketing Manager, said: “Our Lambda and glow plug promotions are proving to be very popular with our customers and so we have decided to expand our offer by adding ignition coils.
“Our ignition coils range is very comprehensive and I’m sure will be equally as attractive to our distributor and their garage customers as the Lambda and glow plug promotions.”