Mutlu Battery, a leading player in the global battery industry and Warner Bros. Consumer Products, on behalf of DC Entertainment, have partnered to use the DC Super Heroes of Justice League for an all-new heroic marketing campaign. The DC Justice League characters featuring in the campaign include Superman, Batman, Cyborg, Wonder Woman, The Flash and Green Lantern.
The Super Heroes will be incorporated into Mutlu Battery’s communication and marketing efforts in the UK and Ireland and were revealed for the first time at Automechanika Birmingham in June.
When it comes to the their range, which includes traditional SLI (starter, lights & ignition) batteries and their Start-stop cousins, it provides both trade and retail customers the OE quality power storage solution for virtually every automotive requirement. Mutlu is an OE supplier to vehicle manufacturers including Ford, Honda, Hyundai, Mercedes, Nissan, Renault and Toyota, as well as heavy-duty manufacturers such as Isuzu, MAN, Ford and Mercedes.
Commenting on the Super Heroes agreement, Mutlu’s CEO, Goksel Paker, said: “With our 70-year plus battery history and many OEM relationships, we have an outstanding pedigree, which already makes Mutlu a compelling business proposition.
“However, the combination of iconic characters and OE quality products makes it an even more powerful formula that we expect will yield great success and increase the growth momentum of the Mutlu Battery brand in the UK and Irish markets.”
Sales support, technical advice and scrap battery collection are also all part of the Mutlu package, so for more information, please contact Dynamic Battery Services on 01695 557575 or visit the Mutlu website HERE.