‘Test to Earn’ promotes battery health

LKQ Euro Car Parts has announced a ‘Test to Earn’ initiative to help workshops support good battery health this winter.

Customers who sign up before the end of December will receive a battery tester for use on all vehicles that come into the workshop, to highlight the state of battery health on customers’ vehicles and increase battery sales. Businesses that achieve a pre-agreed three-month target for batteries sold, will also keep the battery tester, worth £400. They can test batteries up to 3,000 CCA, with as little as 1.5V of residual charge, and are suitable for use on motorcycles, cars, and commercial vehicles.

Each battery tester sent out is accompanied by a free promotional poster and additional materials, including email, social and web banners, are available via its Omnihub platform: https://omnipart.eurocarparts.com/omnihub/garage-support/ batteries.

Colin Cottrell, marketing director at LKQ Euro Car Parts, said: “Test to Earn is our way of communicating the need for garages to test batteries as standard whenever any vehicle is brought in for servicing and repair. Doing so typically takes less than ten minutes and can help technicians ensure they are providing the most accurate diagnosis, as well as driving additional revenue through battery purchases.

“A battery’s primary response to running flat is to protect a vehicle’s essential functions, so it can begin to cut out non- essential power draining components such as radio, air con and electric windows to preserve energy. This can have a significant impact on driver safety and experience at the wheel.

“As temperatures continue to drop in the weeks ahead, battery faults will come to the surface, so we’re urging garages to get ahead of this as best they can, by offering a battery testing service to every customer that comes through their doors.”

Workshops set to benefit from staycations & aging car parc

Recent SMMT used car figures signal another bumper quarter for sales – Andy Hamilton, CEO at LKQ ECP, outlines how the figures could benefit the independent aftermarket in tandem with the staycation boom and beginning of the new MOT cycle

“It’s been one of the most challenging years in living memory for the used car market so [news of another bumper quarter for sales] is a welcome boost, and hopefully a sign that the recovery is gaining momentum now that the economy has re-opened.

“The average age of the UK’s car parc has increased over the past year after such a sustained drop in new vehicle registrations. Coupled with the fact that our roads are now just short of pre-pandemic traffic volumes, this means we’re likely to see greater demand for repair and maintenance services over the coming weeks and months.

“This demand bump, alongside a staycation boom and a new MOT cycle that’s seen peak demand shift to the autumn, should drive more motorists into the independent aftermarket over the remainder of this year.

“The aftermarket should also sit up and take notice of another significant increase in the number of used plug-in vehicles changing hands this quarter. Electric and hybrid vehicles are firmly part of the mix and their share growing all the time. As business as usual returns to workshops after a tough start to the year, they need to take the opportunity to get hybrid and EV ready if not sooner rather than later.”