WHY DID AUTOMECHANIKA DECIDE TO BRING THE EVENT TO BIRMINGHAM?
The UK automotive industry has been crying out for a national trade show with major parts brands and garage equipment suppliers under one roof for many years. Automechanika was chosen to achieve that as it is the world’s leading trade fair brand. The response to the launch in 2016 reinforced this need.
HOW DOES THE EVENT DIFFER FROM EXISTING REGIONAL SHOWS?
Automechanika Birmingham will be over 70% bigger in June 2017, hosting over 800 exhibitors, making it the UK’s largest trade event for the automotive industry. Our event targets motor factors, distributors, retailers, garage owners and technicians. There are much smaller regional events targeted towards technicians that exist, but there is not another UK event which brings the who’s who of the aftermarket together. We have over 250 international exhibitors – the offering is much larger than any other automotive event in the UK.
There will be over 60 seminars relevant for the aftermarket and supply chain, all delivered by expert speakers and partners. The aftermarket seminars cover industry developments, trends, technology showcases, business advice and insights from market leaders. We will also launch a new Workshop Training Zone catering for workshop owners and technicians.
CAN YOU HIGHLIGHT SOME EXHIBITORS AND WILL ANY ‘SHOW DEALS’ BE ON OFFER?
Over 800 exhibitors, including 250 exhibitors who are new for 2017, will showcase thousands of new products and launch new technologies. Aftermarket exhibitors will show products across categories including parts & components, garage and diagnostic equipment, tools and tyres. Many will have special show deals as well as competitions and events on their stands. More information will be available closer to the event. Exhibitors showcasing parts and components include Schaeffler (UK) Ltd, ZF Aftermarket UK, Valeo Service, NGK
Spark Plugs, MANN + HUMMEL (UK) Ltd, Denso Sales UK, Delphi, HELLA Ltd and bilstein group. Tools exhibitors include Draper Tools Limited, Omega, Milwaukee Tools and Sealey. Visitors will see garage equipment suppliers including GEMCO Sales & Service, Crypton, Hofmann Megaplan, Rema Tip Top UK and more. For tyres and related equipment, exhibitors include Tyresure Ltd, Yokohama Tyres, Autogem Invicta Ltd, Bartec Auto
ID Ltd, Tyre Bay Direct and Pro-Align.
WILL THERE BE ANY TECHNICAL PRESENTATIONS/PRACTICAL TRAINING AT THE EVENT?
Aftermarket seminars will cover industry developments and trends and will be delivered by industry experts including Frost & Sullivan, SMMT, The IMI, IAAF, Autodata, Denso Sales UK, Melett Limited, TRW & ZF.
New for 2017, the Workshop Training Zone hosts two exciting elements and caters for workshop owners and technicians: Technical Talks, where industry experts such as James Dillon, Frank Massey, Andy Crook and Peter Coombes, will give technical advice and training specifically for workshops. The second element is the Interactive Workshop, which will provide practical demonstrations and one-to-one advice from the speakers and partners including ACtronics, Bartec, Delphi, ECOBAT, HELLA, The IMI and other industry leaders. The new Workshop Training Zone is in association with Autotechnician magazine and sponsored by ACtronics – it really is a
must-attend area for all workshop owners and technicians.
CAN YOU SUM UP HOW A WORKSHOP OWNER OR TECHNICIAN WILL BENEFIT FROM ATTENDING?
Plan to spend more than one day and get great deals from suppliers, see live technical action and get practical advice from expert speakers!