Technicians and garage owners looking to enhance their skills and take advantage of business opportunities are invited to Birmingham next month to enjoy free training, business advice and support from the industry’s finest.
The team who works with industry suppliers and trade associations for the Automechanika Birmingham event, which returns in June 2023, and the creators of the online digital platform auto:resource, will bring the trade together for a brand-new event next month at the NEC, which will solely focus on training, tools and technology.
The two-day UK Garage & Bodyshop Event will take place at the NEC 8-9 June 2022, within Hall 20, housing over 100 exhibitors. There will be three training hubs and three feature areas, enabling workshop owners and technicians to participate in training taster sessions, to highlight areas they want to upskill, and to connect with training and equipment providers to progress their skills and garage business.
Live demonstrations and accredited training will be delivered across three key areas: EV Hybrid, Workshop and Collision Repair, each offering technical seminars from industry experts covering ADAS, MOT, safety/service and repair, collision repair, diagnostics, and more. Kristan Johnstone, Project Director Messe Frankfurt UK, told autotechnician: “We’re looking to almost replicate what has worked very well at Automechanika Birmingham but doing that across different themes so it gives people a really clear structure of where they can go for relevant topics for them.”
There will be a best-in-class Modern Workshop feature that will showcase the latest infrastructure, equipment and tools, to highlight, and provide advice on, business planning and investment priorities. The feature is designed to get workshop managers and owners reflecting on where they are currently and where they need to invest. Kristan sees it as a learning opportunity, so visitors can come away thinking, “These are some of the considerations I need to go back and factor into the management of my workshop – a combination of infrastructure, products and tools.”
A VIP programme for workshop owners will include a dedicated area for workshop owners to enjoy refreshments and gain business advice from a variety of suppliers. “There’s a huge appetite for business advice but sitting at a 30-minute seminar is not the way they want to digest that information,” Kristan states. “We’ve created this hub ‘The Garage Owners Club’, a lounge within the hall, with all the relevant bodies, associations and suppliers, so people can go and meet on the stands or the networking area and have those discussions”.
“With arguably the biggest shift for the UK aftermarket happening here and now with the presence of ADAS and hybrid and EV technology, increased cybersecurity and access to in-vehicle data, a UK focused exhibition for garages and bodyshops is essential to keeping the industry connected and up to date.”
Mark Field, CEO of IAAF
A resource to take away…
Visitors will be provided with a take-home training guide folder, where they can collate the information and options available from each training hub, stand and feature. Chloe Hyland, Automechanika Marketing Manager, explains: “Because we’ve got the three separate training hubs, and the exhibitors will be having training on their stand, we think its quite nice to plan a full day’s training for a visitor… where you can go and visit each of the training hubs or different suppliers, receive either training or taster sessions or information and collect all that information into one place. We know the visitors are coming to get value at a show and I think that walking away with a hard copy of information and knowledge really portrays that.”
Kristan adds: “It will become a reference guide. We appreciate that full training courses can’t be delivered on a stand in a busy exhibition hall. The technical seminars work incredibly well, and people know it’s going to give them a level of awareness and insight, it’s not going to answer all their questions, but the awareness to know they need to go away and find out more about this topic and where they can get more information. Similarly with the sponsors and exhibitors who are offering
the training demos it’s an opportunity to get a flavour of what they offer and ask some pertinent questions to people who are experts in their field, to find out what they know, what they don’t know and what they need to know”.
Free tickets are available at www.garage-and-bodyshop-event.uk.messefrankfurt.com
“We’re delighted! A focused national event for owners and technicians from both garages and bodyshops will highlight
the rapid change towards electric and hybrid vehicles, as well as the challenges and opportunities this brings for the aftermarket. We look forward to seeing you there, meeting face-to-face at last again!”
Peter Melville, Hybrid & Electric Vehicle Repair Alliance