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Test to earn initiative is back

By autotech-nath on February 15, 2023

Following a summer of prolonged heat, garages are now experiencing a surge in battery failures and LKQ Euro Car Parts has relaunched its ‘Test to Earn’ initiative to encourage workshops to test batteries whenever any vehicle is brought in for service and repair to encourage customer loyalty and upsell opportunities.

“This summer we saw prolonged spells of searing heat, which can have severe consequences on the life of a car battery. Extreme temperatures can weaken the battery plates, limiting the amount of charge they can hold or supply on demand, and making them less effective,” explains Marketing Director Colin Cottrell. “As it gets colder and vehicles’ engine oil becomes more congealed, the engine will require more power to start. And at the same time, we rely more on features like lights, heaters and windscreen wipers, which use a lot of charge. That’s why battery issues often don’t present themselves until winter comes around.”

Exclusively available to LKQ Euro Car Parts customers, ‘Test to Earn’ encourages garages to test batteries as standard whenever any vehicle is bought in. Those who sign up will receive a battery tester worth £400, which is theirs to keep if they achieve a pre- agreed three-month target for batteries sold.

Cottrell adds: “Battery testing doesn’t take long to do and presents a win-win scenario for the technician: If the battery is in good shape then the customer can rest assured that they won’t be caught short, but if the battery is on its way out, the likelihood is that the customer will pay to have it replaced.

Engaging customers in the process will go a long way towards building trust – and with statistics showing that one in three vehicles entering a workshop requires a new battery, it also represents huge earning potential.”

LKQ Euro Car Parts partners with battery brands ERA, Bosch, VARTA and Exide, and recently announced the expansion of its own Starline battery range.



About Autotechnician
Autotechnician is a magazine published nine times a year, delivering essential information to independent garage owners and technicians in the UK. Delivered both digitally and in print, autotechnician provides readers with technical, training, business advice, product and news, allowing our readers to keep up to date with information they need to run and work within a modern workshop.
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