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VARTA – Supporting the trade

By autotech-nath on November 26, 2021

As the nationwide restrictions began to ease in the spring of this year, VARTA were quickly out and about in the field, with the launch of their new ‘VARTA® Promoter’ concept, which is designed to create brand awareness and provide education and support to the UK workshop trade.

The campaign involves a team of VARTA promoters dropping in on independent garage workshops in a number of regions to deliver a ‘VARTA Power Your Business’ box of snacks, goodies and promo material. The campaign driver, in addition to building brand awareness and free of charge support to the trade, has been to focus on ensuring the UK workshops are ready to embrace the technology changes which are accelerating, and to be ready to profit from them.

Throughout 2020 and 2021, the VARTA team have encouraged technicians to test every car’s battery, as part of their Back To Better campaign, since many drivers haven’t used their vehicles regularly and have experienced battery issues. An upsurge in battery related problems has been widespread across Europe, and it is vital that a battery test-check is carried out when vehicles are brought into the workshop. During the garage visits, the VARTA team reminded workshops of this and advised technicians not already doing so, to start testing; and not to let a vehicle with a potential battery issue enter and leave without inspection.

Ashley Craig, VARTA Technical Representative commented: “We felt it was the right time to start doing workshop visits again and start connecting with installers once restrictions were removed. We’ve travelled the length and breadth of the country, visiting independent garages, and engaging with their employees about the challenges of modern vehicles’ battery replacements.”

Ashley continued “the reception has been overwhelmingly positive, with many workshops not having any face-to-face interaction with a manufacturer for over a year. As some technicians have said, despite many parts of the economy have been closed, the aftermarket has continued to operate, and the support is very welcome.”

The Start-Stop Challenge…

Feedback from workshops has also emphasised the challenge of increasingly complex battery jobs. Most vehicles entering the workshop now have start-stop and with many of them the battery isn’t under the bonnet anymore, but in a more-difficult- to-reach location, often hidden from view. The quick 5-10 minute job of replacing a battery, can be nearer an hour now, and usually requires re-coding to the car’s ECU via a diagnostic tool. The added matter of trying to explain to a customer of why their car requires an AGM or EFB battery, rather than a traditional flooded battery, can also be challenging; in reality, the driver might not have heard of these terms before and be surprised about the cost of newer technology; despite their car being absolutely packed full of electrical consumers.

To help overcome these challenges, VARTA offer the free-to- access VARTA Partner Portal to all technicians; the industry leading online platform uses Original Equipment information to help identify the correct battery for every vehicle, and also includes step-by-step fitting instructions, location of the battery, job time and re-coding information.

Access to the VARTA Partner Portal is available via all internet- enabled devices: after a quick one-off registration, each workshop employee has FREE and unlimited access, so you can ensure the correct battery is recommended and installed in the quickest time possible.

Ask for VARTA…

With 2,000 visits under their belt, and still counting, whilst VARTA know they are unlikely to reach every workshop, they would encourage the trade to get in contact with them if you’d like a visit yet from one of the ‘VARTA Promoters’ to discuss your battery business, simply to make contact with the manufacturer, or to take advantage of a free of charge ‘VARTA Power Box’ to power you through a strong battery season for your business. Contact VARTA via email: Power Boxes are available whilst stocks last.

To ensure you keep your customers moving, fit VARTA the battery brand trusted by the trade, the leading original equipment battery in Europe. Ask for VARTA from your local factor today!



About Autotechnician
Autotechnician is a magazine published nine times a year, delivering essential information to independent garage owners and technicians in the UK. Delivered both digitally and in print, autotechnician provides readers with technical, training, business advice, product and news, allowing our readers to keep up to date with information they need to run and work within a modern workshop.
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