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Word of mouth still remains powerful source of business

Motorists in Wales and Scotland are the most likely to give the name of their local garage to family and friends out of any motorists in the UK, according to the findings of the latest Service and Repair Code of Practice survey by The Motor Ombudsman.
The automotive dispute resolution provider’s study, asks consumers who have used a franchise dealer or independent garage accredited to its Chartered Trading Standards Institute-approved Code, a series of questions about their visit, including whether they would recommend their local garage following work on their car.
The reviews left by more than 179,000 respondents also revealed that nationwide, 93% of franchise dealer customers would make a recommendation, rising to 99% for those that visited an independent business. Furthermore, female motorists in the UK and those aged over 65 are the most effective communicators when it comes to advising relatives and acquaintances as to where they should take their car for a service or MOT.
Bill Fennell, MD of The Motor Ombudsman, said: “With so much choice across the country as to where to get your car repaired, word of mouth remains a powerful source of business for many garages up and down the country, and the reviews clearly reflect this. A high standard of service and workmanship is what today’s motorists expect, and our Service and Repair Code provides the necessary guidelines to achieve and maintain this.”

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